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California Wine Fair Tour 

Canadians will be in a California state of mind when the annual Wine Fair Tour begins pouring its way across Western Canada in March and Eastern Canada in April. In its 26th year, the California Wine Fair is responsible for attracting thousands of industry influencers and passionate wine lovers to the California lifestyle via many of the region's award-winning wines.

This annual event is a celebration of diversity, since many of the Golden State's winemaking regions will be participating, thereby enabling wine enthusiasts to meet the people who inspire and shape the wine country lifestyle, and who share their zest for this unique way of life. The tour comprises some of California's most notable wineries and vineyard personalities, who will be visiting various Canadian markets this spring on the eight-city tour to demonstrate their energy and passion for the grape. Collectively, they will communicate and educate Canadians on why California is one of the most cherished places on earth to grow grapes and make wine.

"This tour has been a key component in driving interest in the California category and we believe that our efforts, especially over the past few years, are now paying off. California wine sales are on the upswing and the category is beginning to enjoy a tremendous resurgence in the Canadian market," says Rick Slomka, Canadian Director of the Wine Institute of California. "The stronger dollar, new and exciting products, better quality wines and improved selection are all contributing factors to the renewed energy in the California wine industry."

This year's eight-city tour, the largest of its kind in Canada, travels to Winnipeg, Edmonton, Calgary, and Vancouver in March before making visits to Halifax, Montreal, Ottawa and Toronto in April. Casual wine enthusiasts and serious connoisseurs alike will find wines from virtually every region of California as well as a myriad of varietals from Chardonnay to Cabernet to Zinfandel to Rhone Varietals – all designed to support one's pursuit of the grape and promote California's robust and sweeping vineyards.

California wine fans in Toronto will get a chance to sample more than 400 wines from 100 wineries when the tour pours into the Canadian Room at the Fairmont Royal York on Monday, April 10, 2006. Wineries from Napa, Sonoma, Mendocino, Sierra Foothills and the Central Coast will all be pouring some of their finest products. Each of the winery representatives have interesting stories to tell about their wineries and their wines which reflect the terroir, climatic influences and geography that shape their unique and distinct styles.

Trade/Press Tasting & Silent Auction
California takes centre stage by hosting a special trade and press tasting and silent auction from 2:30 p.m. to 5:00 p.m. for invited guests representing the news media, retail and hospitality industries.

For more information about the tasting, please contact Paula Oreskovich at 905-949-8255 ext. 223 or paula@praxispr.ca or Leanne Feener at 1-800-558-2675 (CORK) or calwine@sympatico.ca.

Consumer Tasting & Silent Auction
Wine lovers who appreciate fine wines will be treated to a bevy of California wine products during the consumer tasting to be held from 7:00 p.m. to 9:30 p.m. The tasting will also feature a silent auction in support of Arts Etobicoke. The auction will feature a range of items including theatre tickets, weekend getaways, dinner and wine packages and other unique California wine lots. Tickets for the evening event are $60 per person and available for purchase by calling the California Wine Institute at (905) 336-8932 or 1-800-558-2675 or by visiting www.calwine.ca.

The California Wine Fair in Toronto is supported by the United States Embassy, the United States Foreign Agricultural Service, the Society for American Wines and the Liquor Control Board of Ontario.

The annual Wine Fairs are sponsored by the Wine Institute of California, which was established in 1934. Today, the Wine Institute of California is comprised of more than 840 wineries and affiliated organizations representing one of the foremost wine growing regions in the world. For more information on the Wine Institute of California, visit our websites at www.wineinstitute.org and www.calwine.ca.

 

 

 

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