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Gallo's Humour (November 7, 2002)

E.&J. Gallo, the world's largest winery, based in Modesto, California, has just sponsored a survey to learn more about Canadians' drinking habits. The poll was conducted by Ipsos-Reid, who interviewed 1,000 adult Canadians across the country. Here are their findings.

  • If asked by their companions to choose a wine at a restaurant, only 20% would feel very confident.
  • Quebecers (44%) and Atlantic Canadians (33%) are much less likely than Ontarians (54%), Albertans (31%) or British columbians (53%) to feel confident choosing a wine for the table in a restaurant.
  • Quebecers (17%) and Atlantic Canadian (15%) are much less likely than Ontarians (28%), Albertans (31%) and Brish Columbians (32%) to feel confident explaining the difference between a Merlot and a Chardonnay.
  • Canadian men are 3% to 9% more likely than Canadian women to express confidence about choosing wine.
  • Wine confidence is markedly higher (+20%) among better-educated and higher-income Canadians.
  • Twenty-six percent of Canadians admit that they often just buy what they see other people buying.
  • Canadian women (52%) are more likely than Canadian men (44%) to say that the choice of wines "makes their head spin."
  • Atlantic Canadians are especially likely to find choosing wine intimidating (50%) and to buy what they see other people buying.
  • Quebecers (60%) are more likely than other Canadians (44%) to say the choice of wine makes their head spin.
  • Quebecers (35%) are especially likely, compared to other Canadians (27%), to say they would buy more wine if they understood it better.
  • Canadians between the ages of 18 and 34 (34%) are more likely than older Canadians (20%) to say that they would buy more wine if they were better informed.

 

 

 

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