Gallo's Humour (November 7, 2002)
E.&J. Gallo, the world's largest winery, based in Modesto, California,
has just sponsored a survey to learn more about Canadians' drinking habits.
The poll was conducted by Ipsos-Reid, who interviewed 1,000 adult Canadians
across the country. Here are their findings.
- If asked by their companions to choose a wine at a restaurant, only
20% would feel very confident.
- Quebecers (44%) and Atlantic Canadians (33%) are much less likely
than Ontarians (54%), Albertans (31%) or British columbians (53%) to
feel confident choosing a wine for the table in a restaurant.
- Quebecers (17%) and Atlantic Canadian (15%) are much less likely than
Ontarians (28%), Albertans (31%) and Brish Columbians (32%) to feel
confident explaining the difference between a Merlot and a Chardonnay.
- Canadian men are 3% to 9% more likely than Canadian women to express
confidence about choosing wine.
- Wine confidence is markedly higher (+20%) among better-educated and
- Twenty-six percent of Canadians admit that they often just buy what
they see other people buying.
- Canadian women (52%) are more likely than Canadian men (44%) to say
that the choice of wines "makes their head spin."
- Atlantic Canadians are especially likely to find choosing wine intimidating
(50%) and to buy what they see other people buying.
- Quebecers (60%) are more likely than other Canadians (44%) to say
the choice of wine makes their head spin.
- Quebecers (35%) are especially likely, compared to other Canadians
(27%), to say they would buy more wine if they understood it better.
- Canadians between the ages of 18 and 34 (34%) are more likely than
older Canadians (20%) to say that they would buy more wine if they were