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Ontario Wine – Coming Soon to Your Doorstep (March 20, 2003)

Lovers of Ontario wines – and those who would like to increase their acquaintance with them – have a new place to turn to fill their glasses, and they don't even have to step outside to get to it. Winerytohome.com will bring Ontario's vineyards to your doorstep (as long as your doorstep is somewhere in Ontario) – even brands previously only available at the wineries.

Winerytohome grew out of an idea that long-time wine lover Doug Towers developed after researching the Ontario wine industry for a talk he was invited to give 2001. He was struck by several important and contradictory facts:

  • The huge quality improvement in Ontario's wines in the 10-odd years since the advent of free-trade and the VQA was not fully recognized by many wine lovers nor evidenced by commensurate sales growth.
  • The aggressive (25%) market share increase (from 35% to 44%) forecast over the next five years by industry in the Wine Council of Ontario's 2001 strategic plan seemed to lack the compelling rationale to support such growth.
  • About 70% of Ontario's wine brands are not conveniently available to most consumers on a regular basis, except at the wineries.

It seemed to Doug that there had to be another way to better connect wineries with their customers. He developed a winery-to-home business model that enabled a company representing a winery to offer its products for sale on the web, 24 hours day and seven days a week, and make arrangements for their home or office delivery at customer-convenient times. He approached a number of wineries, who proved to be very enthusiastic, and in late October, 2002, was granted the first such licence to represent Ontario wineries.

Winerytohome.com isn't just an online order service, however – it presents detailed tasting notes on the wines from Tony Aspler and David Lawrason, has provenance and usage notes and allows searching by wine type or food match. The site also lists current news, happenings and promotions in the world of Ontario wines.

Winerytohome is currently delivering wines to much of southern Ontario, with plans to expland coverage to the whole province in the near future. It currently represents twelve of the top Ontario wineries.

Download a copy of Winerytohome's brochure (Acrobat PDF, 476 KB)

 

 

 

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