BECOME A MEMBER

Thousands of wines at your fingertips

Search database of wine reviews
Read about wines BEFORE they hit the stores
Match wines with foods

FREE MEMBERSHIP



GET TONY'S NEW EBOOK


TONY'S NOVELS
A gift for the literate wine-lover in your life – who may be you. Tony's murder mystery novels, set in the world of wine, are now available at a discount – autographed.

Find out more...

TUNE IN TO TONY
Listen to Tony

Listen to Tony talk about wine on 680 NEWS radio on Fridays at 10:48 am, on Saturdays at 2:48 am and 9:48 am, and on Sundays at 12:48 am and 1:48 pm.
Tony Aspler
Wine Reviews
Food & Wine Match
Personal Wine Cellar
Pocket Wine Cellar
Articles
Gourmet Recipes
Cocktails
Wine Primer
Links
More Tony Aspler
Tony's Books Tony's Books
Ontario Wine Awards
About Us About Us
Contact
Advertise

MEMBER LOGIN
E-mail Address or
Username
Password
 
Forget Password?
 

FREE MEMBERSHIP

POPULAR ARTICLES
All about sparkling wine Port wine 101 Pairing food and wine Pairing wine and cheese What wine to serve with chocolate Why we like to visit wine country A wine tour of Italy Germany and German wines Wine touring France: Cognac and Bordeaux Wine touring France: Burgundy A tour of California wine country

 

 

 

 

 

 

 

 

 

 EVENTS

More Events  

Importing Wine for Pleasure and Profit 

Presented by C.S. Trenholme & Associates

Ottawa: Saturday, November 19, 2011, Novotel Hotel

Toronto: Saturday, November 26, 2011, The Old Mill Inn

More so than any other consumer product industry, the alcoholic beverage industry has the ability to weather periods of slow or negative economic growth. During their 2010 Calendar year, the LCBO sold over $3.2 billion worth of imported alcoholic beverages. A 3% increase over the previous calendar year, this in a challenging financial environment.

Learn how to import wines, spirits and beers for your own collection or as a fascinating business opportunity. During this one-day seminar, you will be guided through the process of importing beverage alcohol in a professional, and entertaining manner.

This seminar is organized in two parts. The morning session has been prepared especially for those individuals who have little or no knowledge of the wine, spirit and beer importing business. At the conclusion of the morning session, those in attendance will understand the dynamics of the industry and will be in a position to organize private imports for their personal consumption. Attendees will be prepared to determine if beverage alcohol importing is the right choice for them as a new or part-time career.

During the afternoon, the speakers will discuss the various marketing channels open to import agents. While this will allow newcomers to our industry an opportunity to determine which is the most suitable approach to take, we believe that the material presented will be of great value to existing agents. The valuable information available at this seminar may assist agents to secure more listings; thereby, improving the long-term growth potential of their companies. We believe that this small investment in time and money will increase the participant's competitive advantage in today's business environment.

Those attending the seminar will have the opportunity to discuss and share their experiences working with suppliers and the LCBO.

Topics covered during the seminar are:

MORNING SESSION

  • Where to find new and interesting wines, spirits and beers
  • How to start your own successful import agency
  • Determining the best strategy for new product development
  • How to negotiate with suppliers
  • Marketing channels – which is the best for you and your suppliers
  • Opportunities as a Consignment and/or Private Stock Agent
  • Employment opportunities in the beverage alcohol industry

A light lunch will be served

AFTERNOON SESSION

  • How products are priced
  • Agent commissions and promotional allowances
  • Ordering samples
  • Dealing effectively with the LCBO
  • Selecting the right products for today's market
  • How the LCBO selects products and how to increase your chance of success
  • Vintages – a lucrative market
  • Determining the best strategy for a new product launch
  • Working with LCBO wine consultants – how to find sales support at store level
  • Working with the media
  • Other provincial markets: Privatization, Options and Opportunities

The seminar will be directed by C. Steven Trenholme, the principal of CS TRENHOLME & ASSOCIATES, an international sales & marketing consulting firm supporting the beverage alcohol industry. Mr. Trenholme is involved in all facets of agency management and supplier relations, and assists with LCBO negotiations. He is a consultant to the French, German, Italian, Spanish, South African, Australian and Mexican governments as well as a number of important wine-producing firms.

Registration Fees $295.00
Includes HST, course material, lunch, and 30 days of post-seminar online support
Admission through pre-registration only. Limited to first 20 registrants
Please make your cheque payable to:
C.S. Trenholme & Assoc.
1 Yonge Street Suite 1801, TORONTO, ONTARIO, M5E 1W7

For further information, please email C.S. Trenholme & Associates cstrenholme@sympatico.ca

 

 

 

More Events  
 
ALL MATERIAL © TONY ASPLER   WEBSITE BY MEDIRESOURCE INC.
PRIVACY POLICY