Bag in a Barrel (August 7, 2003)
For thirty years wine lovers looking for cheap wine have turned to bag-in-the-box
the rectangular cardboard box with a plastic bag of wine inside
and a spigot to pour off.
A winery in Bulgaria is about to change the perception of bag-in-box
wines. Boyar Estates has launched the first Bag-in-a-Barrel. Instead of
the lowly plonk they've filled the three-litre "barrel" with
their Reserve Cabernet Sauvignon and Reserve Merlot, both from the 2000
The Bag-in-Barrel is shaped like a traditional barrique, using light
wooden ends and a plastic body. The label on the back can be peeled away
to reveal the tap, which is connected to the bag inside.
According to the company's marketing manager, Steve, Abrahams, "No
one wants to see a plain industrial box sitting on the table. The Bag-in-Barrel
not only keeps the wine fresh but also is something that wine lovers will
be proud to have on display rather than keep tucked away out of sight."