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Art × Wine = Water (June 10, 2004)

This is not an equation for the Wedding at Cana in reverse. It is in fact a project to bring water to Brazilian and Senegalese villages through wine and art.

The concept is the brainchild of Mario Cristiani, president of the Associazione Arte Continua in San Gimignano, Tuscany. The idea, developed in 2003 ("The Year of Water"), was to enlist the art world to help other needy regions of the globe.

Mario Cristiani, president of Associazione Arte Continua, holding the boxed set of Arte × Vino = Acqua.

Cristiani asked Vincente Todoli, the director of the Tate Modern in London, to invite six artists to illustrate the wine labels of six wines chosen by Tuscan chef Antonello Colonna from anywhere in the province of Siena. Each winery donated 500 bottles for the project. The label for Castello di Ama Chianti Classico was designed by Lothar Baumgarten, Cesani's Luenzo by Roni Horn, Banfi Summus by Richard Hamilton, Avignonesi Vin Nobile di Montepulciano by Cildo Meireles, Il Poggione Brunello di Montalcino by Michelangelo Pistoletto and Panzinni Vernaccia di San Gimignano by Gilberto Zorio.

Three hundred boxed sets of the six wines were made and are being sold for 1500 euros, complete with poster-size blow-ups of the individual labels.

For information on how to obtain the set, email info@artecontinua.org.

Castello di Ama Chianti Classico by Lothar Baumgarten
 
Cesani's Luenzo by Roni Horn
 
Banfi Summus by Richard Hamilton
 
Avignonesi Vin Nobile di Montepulciano by Cildo Meireles
 
Il Poggione Brunello di Montalcino by Michelangelo Pistoletto
 
Panzinni Vernaccia di San Gimignano by Gilberto Zorio

 

 

 

 

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