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Vincor Takes Significant Step into UK Market (August 3, 2004)

Vincor International, Canada's largest winery conglomerate, just got bigger. The fourth largest wine company in North America has acquired South Africa's largest export brand, "Kumala," from its UK holding company, Western Wines.

"This acquisition squarely meets our strategic objectives and greatly increases the scope and scale of the Company, moving us significantly closer to our goal of being one of the world's top-ten wine companies," said Donald Triggs, Vincor's President and CEO. "With this acquisition, Vincor gains an impressive portfolio of premium brands that includes Kumala, which is the largest South African export brand and the UK's top selling brand from this rapidly growing New World wine region."

The purchase of Western Wines means that Vincor has made a significant step into the lucrative UK market for its Canadian, Californian, Washington State, Australian and New Zealand wines – some 400 brands they either own, have agency rights for or produce as private labels.

Western Wines, founded in 1980, has grown to become the largest independent wine importer, marketer and distributor in the UK, the second largest market for New World wine in terms of volume. Western Wines has approximately an 8% share of the UK off-premise (retail) market with sales of £97.5m (C$236.9 million). Total volume is expected to rise this year by 15% to 6.4 million cases.

Western Wines sells more than 1 out of every 3 bottles of South African wine sold in the UK. The company's South African portfolio is led by Kumala, which is the UK's leading South African brand and among the UK's top five wine brands by both value and volume. Western Wines also distributes the UK's number one selling branded Chilean wine and, through sales of its own Italian branded-wines, is the UK's third largest importer and marketer of Italian wine.

 

 

 

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