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Wine-by-Design Label Competition  

I was one of seven judges at a wine label design competition held on April 6th at the office of Pigeon* Branding + Design, the company who initiated the event.

The idea was to showcase the talents of Ontario's design students.

Students were invited to submit packaging design and promotion ideas for a hypothetical Canadian wine brand called Oakville Ridge, in an effort to develop a unique look for Canada's domestically grown wines.

Over 600 students from 11 Ontario colleges were briefed, and 255 entries were received. Each entry was reviewed against the following judging criteria:

  • Overall Creativity
  • Strength of family look
  • Quality of presentation
  • Emotional appeal
  • Shelf intrusiveness
  • Uniqueness
  • Canadian flavour
  • Response to the design brief
  • Strength of promotional idea
  • Written rationale

From a semi-finalist group of 18, six finalists were selected. The finalists, in order of submission to the competition, are:

  • Janet Hau Ling Chan, Ontario College of Art and Design, Toronto
  • Emma-Davida Catmur, Algonquin College, Ottawa
  • Michelle Luk, Ontario College of Art and Design, Toronto
  • Nillo Autio, Conestoga College, Kitchener
  • Cindy Nguyen, York/Sheridan College, Oakville
  • James Pentland, Humber College, Toronto

See a PDF of the finalists' submissions (96 KB).

Prize winners will be announced at a reception at The Wine Establishment in Toronto on May 8, 2002. Prizes are a $2000 bursary, a $500 wine weekend in Niagara, a $200 gift certificate from The Wine Establishment and three wine collection awards of merit with a value of $150 each.

The judges were:

  • Tony Aspler, wine expert, author and journalist
  • George Haroutiun, President and Publisher, Applied Arts
  • Krystyna Hoeg, President and CEO, Corby Distilleries Ltd.
  • John Nadeau, President, The Wine Establishment
  • Michael Olson, chef and educator
  • Thomas Pigeon, CEO, Pigeon* Branding + Design
  • Stephen Stanley, Creative Director, Brunico Publishing

The competition is sponsored by Pigeon* Branding + Design, in partnership with Applied Arts, Ontario College of Art and Design, Strategy Magazine, and The Wine Establishment. The finalists may be viewed online at http://wine-by-design.ca/finalists.html.

 

 

 

 

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